Services Marketing Manager


Our certification for Services Marketing Manager assesses the candidate as per the industry’s need for marketing of their service offerings in international market.  SKILLSertifika certification tests the candidate on the various areas.

Candidates who look to make a career in marketing often go in for marketing management courses thinking that marketing is all about products. However, the service sector is of no less importance and one can make an extremely rewarding career in services marketing with the appropriate qualifications.

What is involved in services marketing course?

A comprehensive services marketing course cover many different topics. These include:

  • MIS and market research
  • Strategy for services 
  • Branding of service and visual merchandising
  • Pricing  
  • Marketing management 
  • Consumer behavior and research 
  • External marketing 
  • Pricing 
  • International marketing
  • Consumer relationship

Huge opportunities 
From IT to Telecom and in a variety of other areas, services are a fast growing business segment and vitally important. In some ways services are more profitable in that a customer may buy a product once but some services are required on a regular basis ensuring continuity. At the same time this also throws up challenges such as keeping an existing customer satisfied and ensuring his loyalty. Competition is keen in service sector and introducing innovation is also necessary so as to attract new customers and keep existing ones happy. If it is challenging, the job of services marketing manager is also rewarding with opportunities for rapid advancement in careers.

Tough and challenging but rewarding. 
Selling services is not all that much different from selling products and sometimes, services come into play after a product is sold whereas, in some cases, services are a product independent category. Therefore, specializing in services marketing broadens the scope if one is looking for a good paying job. While marketing products is tough with the need to find new customers all the time, services can be even more so because it means existing customers must be kept satisfied while simultaneously searching for new customers. In some ways services managers may be more important for organisations especially when a service is the main product. One can find employment in top companies with a services marketing certification.  

Who can join?
Any undergraduate ,graduate and postgraduate can take this course. Those with IT and management qualifications can undergo the services marketing manager course and gain added qualifications that would help them go to the top and become a vital link in serving customers who opt for IT services. In such scenarios, the service manager may have to handle service life cycle, production, customer management, service management and also research. Then there are job openings in telecom sector and in logistics. One can just as well look at the healthcare services as a profitable avenue to show one’s talents.

Many graduate students join a company in marketing domain. However, gaining recognized certification in services marketing makes you stand out and be specifically chosen for positions that require exceptional skills in relationships and innovative approaches. With this qualification under your belt you get a head start instead of having to climb up the ladder. It can be fun too since you get to interact with people, resolve issues and build lasting relationships.

KEY BENEFITS

  • 1

    Advance your career

    Get a highly demanded certification in Services Marketing and boost your career prospects

  • 2

    Develop sought-after skills

    Demonstrate your knowledge and understanding of the Services Marketing Manager guidance, principles and models

  • 3

    Get set for the future

    Services Marketing is rapidly becoming the mainstream field.

Exam INFO

Duration of Exam 60 Minutes
Type of Questions MCQ (Multiple Choice Questions)
Negative Marking No
Type of Exam Paper Based
Nature of Exam Closed Book
Total No. of Questions 40
Correct Answer required 26
Passing Percentage 65%