Certified Business Strategy Professional


There are countless examples of companies that have come up with excellent products but these products and, sometimes, the companies, have vanished. Why? This is because just having an excellent product is not sufficient. Marketing efforts are not sufficient. At the back there must be a business strategy that leads to success. The business strategy professional plays a key role in giving a company the right direction and in creation of the right brand image.

Business strategy for success is complex and involves s expertise in various areas. For instance, one of the key foundations of business strategy success is growth. This depends on expertise in identifying opportunities in existing markets as well as identification of new markets. One must then come up with a strategy that can take advantage leading to growth. The strategist must also know about the organization he works for and must be able to devise a framework to take advantage of strengths of the company.

Data plays a vital role in analytics and decision making. It follows that an expert business strategist will know how to handle data, process it to derive insightful reports and then be able to incorporate it into the formulation of a successful business strategy. He must also know how to align data with behavioral patterns of people in the company and its goals to lead to competitive success.

Strategies are not only influenced by internal factors but also by external developments such as when a competitor introduces a fresh strategy or a product. Therefore strategists must need to be ready to have an agile strategy in place that can change in accordance with changing trends and yet follow the defined goal.

The position of a business strategist is responsible for developing plans that are meant to deliver success. Failure can have disastrous implications and a strategist must also be an expert in analysis of emerging trends and advise on modification of products, branding, developing new products o creating an image that will help a company maintain its position and grow.

To sum up, a business strategist is tasked with formulation of strategies that give a competitive advantage, internal and external analysis, competitive positioning and a few other allied topics. The course in business strategy covers all these topics and gives a candidate the crucial knowledge that he can put to use when he starts working in a junior position and then go on to senior levels. Strategists usually interact with department heads and with top management and, as such obtaining a certification as a business strategist opens up windows of opportunities for advancement in life. It can also be rewarding to know that your strategy helped a company to grow.   

KEY BENEFITS

  • 1

    Advance your career

    Get a highly demanded certification in Business Strategy Professional Course and boost your career prospects

  • 2

    Develop sought-after skills

    Demonstrate your knowledge and understanding of the Business Strategy Professional guidance, principles and models

  • 3

    Get set for the future

    Business Strategy Professional is rapidly becoming the mainstream field.

Exam INFO

Duration of Exam 60 Minutes
Type of Questions MCQ (Multiple Choice Questions)
Negative Marking No
Type of Exam Paper Based
Nature of Exam Closed Book
Total No. of Questions 40
Correct Answer required 26
Passing Percentage 65%